Savin Corporation

Product type: Printers, Scanners

Supplier type: Drop Shipper, Manufacturer

Market served: Eastern Asia, North America, South America, Western Europe

Trade show: NA

Savin was incorporated in 1959 by Max M. and Robert K.Low and was run by Low’s son, Robert K. Low and E. Paul Charlap. It was known primarily for its line of liquid toner photocopiers, which set it apart from other companies that manufactured dry toner equipment, like Xerox. During the 1960s and through the 1980s, they developed and sold a line of liquid-toner copiers that implemented a technology based on patents held by the company. Their copiers were manufactured by Ricoh Company and distributed by Savin in the US and Canada through 50 Branch offices and 500 dealers, and under licenses from Savin to Nashua Corp for Europe and South America and through Ricoh for the Far East. Althoug up against major corporations, Savin was able to find its niche with well-developed marketing plans. They were listed on the New York Stock Exchange when it was sold in 1982 to Canadian Development Corp and later sold to other companies. The acquiring companies never had the marketing talent and, therefore, sales and royalties began to decline at a steady pace. In 1995, Ricoh Company acquired Savin Corporation, at which time it was made a wholly owned sales subsidiary.